Data is complex and vast; it’s easy to get lost when you dive deep into it. Enter Enigma, a company with the world’s largest collection of public data. They empower companies, organization, and curious citizens to put that data into a real-world context to solve problems.
Tolleson completely redesigned their website. As part of the research and immersion phase, I audited their competitive landscape, interviewed key customers and employees, and compiled my findings prior to the design kickoff. From there, I worked closed with interactive designers from the information architecture phase through to visual design. I was responsible for the overall content strategy, high-level copy, and tone and voice guidelines. It was a huge challenge to distill what they do into something even I could understand.