Microsoft A Year in the Like

To celebrate its first million Facebook fans, Microsoft asked Edelman Digital to create A Year in the Like, a groundbreaking Facebook app that converts your timeline into a freeform environment. We celebrated the interaction between friends and let users create sharable movies of the experience.In the first month alone, the app garnered 120,000 visits, with 100,000 unique visitors and 250,000 page views. Better yet, A Year in the Like took home an Addy Award.