To celebrate its first million Facebook fans, Microsoft asked Edelman Digital to create A Year in the Like, a groundbreaking Facebook app that converts your timeline into a freeform environment. We celebrated the interaction between friends and let users create sharable movies of the experience.In the first month alone, the app garnered 120,000 visits, with 100,000 unique visitors and 250,000 page views. Better yet, A Year in the Like took home an Addy Award.
A Year in the Like is a collaboration between Microsoft and Facebook. The app pulls together photos, likes, comments and other activity, just like Facebook's own timeline, into slick visualization of what you've done on Facebook in the last year.