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Experience

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Award-winning creative lead with 15+ years of experience developing creative strategy and content for global brands and agencies. Expert in crafting compelling multi-channel campaigns, video scripts, and social content. Proven ability to manage and mentor creative teams, own brand voice and tone guidelines, and partner with stakeholders from brief to delivery. Adept at driving impactful creative solutions that meet strategic business objectives.

ASANA – San Francisco, CA | November 2021 to Present 
Associate Creative Director, Advertising & Launches
- Lead creative for performance campaigns, brand campaigns, and product launches
- Leverage AI to streamline creative efforts
- Manage a team of designers and copywriters
- Write all copy for campaigns, including video scripts, audio ads, and social posts
- Own and maintain voice, tone, and style guidelines
- Partner closely with internal stakeholders on brief creation and creative strategy
- Work closely with creative producer to implement process improvements across teams

ESSENCE GLOBAL – San Francisco, CA | February 2020 to November 2021 
Associate Creative Director, Copywriter 
- Worked on Google clients including Pixel, Chromebook, Google Search, Fi, Nest, and more
- Collaborated with clients, designers, and strategists on display, social, and video campaigns

FACTOR – San Francisco, CA | November 2017 to December 2019 
Associate Creative Director, Copywriter
- Embedded at Google, where I worked on Pixel, Pixelbook, Google One, Google Express, Google Analytics, Google Ads, and Google My Business
- Collaborated closely with clients, art directors, and designers on everything from websites to digital campaigns to direct mail and CRM emails and more

TOLLESON – San Francisco, CA | February 2016 to October 2017
Associate Creative Director, Copywriter/Strategist 
- Clients: Cisco, Lucid Motors, Fulcrum Coffee, University of California Santa Barbara, Gmund Paper, Enigma, and Pablo Design 
- Worked closely with design team to explore brand opportunities and align business strategy with 
copy and design on websites, brand positioning, social campaigns, and visual identity
- Responsibilities: copywriting, brand strategy, social media strategy, content strategy, messaging 
strategy, brand narrative, and voice and tone guidelines

EDELMAN DIGITAL – San Francisco, CA | November 2010 to February 2016 
Associate Creative Director, Copywriter 
- Clients: Pandora, Campari, Volkswagen, Microsoft, Adobe, Starbucks, Activision, Qualcomm, PayPal, and Ghirardelli Chocolate
- Lead a team of creatives from brainstorm to delivery
- Mentored junior creatives, including copywriters, designers, and art directors
- Collaborated with account leads, strategists, and traditional PR to create fully integrated campaigns
- Worked on new business pitches and presented work to clients

INCASE – San Francisco, CA | June 2009 to October 2010 
Senior Copywriter 
- Wrote copy for print and digital ads, brand marketing material, packaging, and web store 
- Collaborated with Product Development and Industrial Design to ensure accurate and consistent
messaging for all product and brand marketing materials
- Managed web and print translations via third party vendor for all packaging and web copy
- Created all product and color palette names

L'BEL PARIS – San Francisco, CA | August 2005 to January 2009 
Senior Copywriter and Translator 
- Translated (Spanish to English) and wrote 120-page printed skin care, cosmetics, and fragrance 
catalog every three weeks, creating text appropriate for the US market 
- Translated and wrote sales conference scripts, training materials, magazine for sales consultants, 
web content, and product descriptions and instructions
- Worked closely with corporate headquarters in Lima, Peru to project manage the scheduling and 
production of the above items 
- Managed junior copywriter/translator in the US office

EDUCATION 
B.A. in Spanish with Russian Minor, University of Texas at Austin 

ADDITIONAL LANGUAGES 
Bilingual (English and Spanish); knowledge of Russian, French, German, Cantonese,
Swedish, Portuguese, Japanese, and Tagalog