At Asana, I’m in a player/coach role, acting as both the lead for the advertising and launches team and the head copywriter. That means I get to work on creative strategy—but also get to roll my sleeves up and do the actual work with my team. In addition to concepting, writing, and creative directing, I also serve as the liaison for our music design studio and direct our voice actors. Fun fact: I also whipped up the music for the first video below, remixing stock music using stems.