At Asana, I’m in a player/coach role, acting as both the lead for the advertising and launches team and the head copywriter. That means I get to work on creative strategy—but also get to roll my sleeves up and do the actual work with my team. In addition to concepting, writing, and creative directing, I also serve as the liaison for our music design studio and direct our voice actors.
For the two ads above, I served as creative director and copywriter. (Sadly, I didn’t meet the stringent requirements to be a hand model.) We worked with the super talented folks at Thinkmojo to bring it all to life.
Fun fact: I also whipped up the music for the video above, remixing stock music using stems.