The California Walnut Board came to us with a problem. Their nuts aren't even on the same grocery aisle as other nuts. They're stuck on the baking aisle, waiting for grandmas everywhere to add them to a batch of brownies. But walnuts are so much more than a baking ingredient. They're versatile, packed with benefits, and perfect for young, active people looking to lead healthier lives. Our challenge was to find a way to deliver that message without boring you. That calls for humor. And squirrels. Lots of fuzzy little squirrels.