I helped extend Google Pixel's above-the-line work into social, coming up with nicknames for the Google Pixel that helped convey the phone’s features. I concepted and created posts around timely events like holidays and the Latin Grammys. Oh, and National Cat Day (and national cat news stories).
I also helped extend the nickname campaign into dozens of display ads for Google Nest products. (Side note: if you need a nickname for a product, pet, or partner, hit me up.)