For this project, I created a dozen user archetypes for the brand to share as images on Facebook and Twitter. (Note: the News Anchor is not autobiographical.)
Contrary to what people say every day, "Skype" is not a verb. Sure, you can make a video call on Skype, but they offer lots of services. I created this little flow chart to raise awareness of all their products (and provide myself with an opportunity to get paid for asking "Are you wearing pants?").